Main Description

Name: Alejandro Heredia C.
Age: 25
Birthday: June 6th 1985.
Skills: Graphic Designer, Illustrator, Photographer, Web Developer.

Personality & Trends

Very dynamic and fun. Loves to be in more than one place at a time. A bipolar personality because of the Gemini sign. Likes excitement and intense experiences. A sports fan that practiced athletics, soccer, swimming & rollerblading among other sports. An unxplainable taste for blondes and wheels.

Work & Hobbies

During daytime works as a web developer at Rainmaker. During the evening is where the real deal beggins. Attends other client accounts during that time. At midnight is where the fun starts, dedicates a few hours for movies, parties & other social activities. Most practiced hobbie is going out to eat, heading to the movies & rockin' parties.

Family & Friends

Quality time is spent with folks and friends. Loves to hang around with family at dinners, lunch time & reunions. Although few friends, they're real buddies and have a great time together. Current status: engaged to the most beautiful girl on earth: Martu.

School

Primary and secondary studies at St. Ignacio de Loyola school in the city of La Paz, Bolivia.

Tech Studies

• A senior technical title of Hardware and Software at the CEC (Computing Expertise Center).
• Technician of the English language with Grammar, Writing and Listening Post-Grades made at the CBA (Bolivian Amercan Center).

Superior Studies

• Graduated from the UPB (Private University of Bolivia) Graphic Design and Visual Communicaciton BA.
• Advanced skills at creative software management: Adobe Creative Suite CS4 (Illustrator, Photoshop, Flash, Indesign).
• High level web developer focused on user interface and experience. Interpretation and application of jQuery, Ajax & PHP libraries and scripts.
• Professional photography studies, experience at advertising photo-shoots; products and models.

ZIP Design Agency

Time: 3 months (2006) 9 months (2007) Tasks: Design Prints & Web Graphics
Important Goals: 1st place at Wilogo Concepts for the design of the "Price Concept" logo.

Krycko Visual Communication

Time: 4 months (2006) Tasks: Illustrate education charts

Gecko Visual Communication

Time: 3 months (2007) Tasks: Layout directory for bolivian organizations associated with disabled children. Important Goals: Lowered the price of production in a 50% using efficient design.

Ardilla Design & Image

Time: 12 months (2008-2009) Tasks: Creative Director Important Goals: Launch product campaigns.

Los Tiempos Newspaper

Time: 4 months (2009) Tasks: Layout Supervisor

Rainmaker Software

Time: From 2009 & currently Tasks: Design, development & maintenance of websites and applications.

Graphic Web Design & Development

Web design is the skill of creating presentations of content (usually hypertext or hypermedia) that is delivered to an end user through the internet, by way of a web browser or other software like Internet television clients, microblogging clients and others.

The nature of web design is to create a web site; which is a collection of electronic files that present content and interactive features to the end user in form of a web page once requested.

HTML, XHTML, DHTML, XML, PHP, JAVA

A web site that presents images, texts and fomrs can be developed in these languages. The advantages are:

• The web page loads fast (depending on the images size) even with a slow connection.
• Databases, Dynamic Content, E-Commerce and other platforms are easier to implement.

Action Script, JavaScript, Ajax, Quicktime

Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Adobe Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web page by using HTML / XHTML tags. The advantages are:

• High quality image, animation and user interface.
• Once and for all loading (the contents load once).
• Richer definition of shapes and text presentation.

Static Content

Don't change content and layout with every request unless a human (web master/programmer) manually updates the page. A simple HTML page is an example of static content.

Dynamic Content

Adapt their content and/or appearance depending on end-user's input/interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side (end-user's computer) by using client-side scripting languages (JavaScript, JScript, Actionscript, etc.) to alter elements. Dynamic content is often compiled on the server utilizing server-side scripting languages (Perl, PHP, ASP, JSP, ColdFusion, etc.). Both approaches are usually used in complex applications.

Web Design Future & Trends

With growing specialization in the information technology field there is a strong tendency to draw a clear line between web design and web development. Web design is a kind of graphic design intended for development and styling of objects of the Internet's information environment to provide them with high-end consumer features and aesthetic qualities. The offered definition separates web design from web programming, emphasizing the functional features of a web site, as well as positioning web design as a kind of graphic design. The process of designing web pages, web sites, web applications or multimedia for the Web may utilize multiple disciplines, such as animation, authoring, communication design, corporate identity, graphic design, human-computer interaction and others.

Printings Design

Besides electronic media, design aids in selling a product or idea through effective printed visual communication. It is applied to products and elements of company identity like textbooks, brochures, banners, billboards, printerd ads, packaging, editorial. Actually graphic design started with handcrafted printed graphics; therefore, it is the very root of this discipline.

Billboards

Billboards are a great place to advertise business because rather than you having to find your customers, your customers will find your advertising. Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly. They have to be readable in a very short time. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.

Posters

Posters are designed to be both eye-catching and convey information. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork. Another type of poster is the educational poster, which may be about a particular subject for educational purposes.

Packaging

Design plays two roles in this area:

Information transmission - Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceuticals, food, medical, and chemical products, some types of information are required by governments. Some packages and labels also are used for track and trace purposes.

Marketing - The packaging and labels can be used to encourage potential buyers to purchase the product. Package graphic design and physical design have been important and constantly evolving phenomenon for several decades. Graphic design is applied to the surface of the package and the point of sale display.

Textbooks

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

Brochures

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.

Other Prints

Road signs, technical schematics, interoffice memorandums,reference manuals; graphic design enhances transfer of knowledge. Readability is enhanced by improving the visual presentation of text. From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information known as information design.

The Magic World of Photography

For a lot of people photography may sound like a familiar term but when I first learned the basics and science of it; then it started to fill me up a lot more. Below I present some basic information of what this is about.

• The Concept - Photography is the process, activity and art of capturing still or moving images by recording radiation on a sensitive medium, such as a photographic film, or an electronic sensor. Light patterns reflected or emitted from objects activate a sensitive chemical or electronic sensor during a timed exposure, usually through a photographic lens in a device known as a camera that also stores the resulting information chemically or electronically.


• Equipment - The camera or camera obscura is the image-forming device, and photographic film or a silicon electronic image sensor is the sensing medium. The respective recording medium can be the film itself, or a digital electronic or magnetic memory. Photographers control the camera and lens to "expose" the light recording material (such as film) to the required amount of light to form a "latent image" (on film) or "raw file" (in digital cameras) which, after appropriate processing, is converted to a usable image.


• Digital Camera - Digital cameras use an electronic image sensor based on light-sensitive electronics or complementary technology. The resulting digital image is stored electronically, but can be reproduced on paper or film.


• Movie Camera - The movie camera is a type of photographic camera which takes a rapid sequence of photographs on strips of film. In contrast to a still camera, which captures a single snapshot at a time, the movie camera takes a series of images, each called a "frame". This is accomplished through an intermittent mechanism. The frames are later played back in a movie projector at a specific speed, called the "frame rate" (number of frames per second). While viewing, a person's eyes and brain merge the separate pictures together to create the illusion of motion.

Digital Photography

Traditional photography burdened photographers working at remote locations without easy access to processing facilities, and competition from television pressured photographers to deliver images to newspapers with greater speed.

• Beginnings - Photo journalists at remote locations often carried miniature photo labs and a means of transmitting images through telephone lines. In 1981, the first consumer camera to use a charge-coupled device for imaging was unveiled, eliminating the need for film. While it saved images to disk, the images were displayed on television, and the camera was not fully digital. It was until 1990 that the first commercially available digital camera was unveiled. Although its high cost precluded uses other than photojournalism and professional photography, commercial digital photography was born.


• How it works - Digital imaging uses an electronic image sensor to record the image as a set of electronic data rather than as chemical changes on film. The primary difference between digital and chemical photography is that chemical photography resists manipulation because it involves film and photographic paper, while digital imaging is a highly manipulative medium. This difference allows for a degree of image post-processing that is comparatively difficult in film-based photography and permits different communicative potentials and applications.


• Benchmarks - Digital point-and-shoot cameras have become widespread consumer products, outselling film cameras, and including new features such as video and audio recording. Kodak announced in January 2004 that reloadable 35 mm cameras would no longer be sold in western Europe, Canada and the United States after the end of that year. In January 2006, Nikon followed suit and announced that they will stop the production of all but two models of their film cameras: the low-end Nikon FM10, and the high-end Nikon F6. On May 25, 2006, Canon announced they will stop developing new film SLR cameras. Though most new camera designs are now digital, a new 6x6cm/6x7cm medium format film camera was introduced in 2008 in a cooperation between Fuji and Voigtlander.

Commercial Photography

Commercial photography is probably best defined as any photography for which the photographer is paid for images rather than works of art. In this light money could be paid for the subject of the photograph or the photograph itself. Wholesale, retail, and professional uses of photography would fall under this definition. The commercial photographic world could include:

• Advertising - Made to illustrate and usually sell a service or product. These images, such as packshots, are generally done with an advertising agency, design firm or with an in-house corporate design team.


• Fashion & Glamour - This type of photography usually incorporates models. Fashion photography emphasizes the clothes or product, glamour emphasizes the model. Glamour photography is popular in advertising and in men's magazines. Models in glamour photography may be nude, but this is not always the case.


• Crime Scene - This type of photography consists of photographing scenes of crime such as robberies and murders. A black and white camera or an infrared camera may be used to capture specific details.


• Still Life - Usually depicts inanimate subject matter, typically commonplace objects which may be either natural or man-made.


• Food - Can be used for editorial, packaging or advertising use. Food photography is similar to still life photography, but requires some special skills.


• Editorial - Photographs made to illustrate a story or idea within the context of a magazine. These are usually assigned by the magazine.


• Journalism - This can be considered a subset of editorial photography. Photographs made in this context are accepted as a documentation of a news story.


• Portrait & Wedding - Made and sold directly to the end user of the images.


• Landscape - Of different locations.


• Wildlife - That demonstrates life of the animals.


• Photo Sharing - Publishing or transfer of a user's digital photos online.


• Paparazzi - Photo sneaking of the famous.

Artistic Photography

At first, fine art photographers tried to imitate painting styles. This movement is called Pictorialism, often using soft focus for a dreamy, 'romantic' look. In reaction to that, Weston, Ansel Adams, and others formed the Group f/64 to advocate 'straight photography', the photograph as a (sharply focused) thing in itself and not an imitation of something else.

• Aesthetics - It is a matter that continues to be discussed regularly, especially in artistic circles. Many artists argued that photography was the mechanical reproduction of an image. If photography is authentically art, then photography in the context of art would need redefinition, such as determining what component of a photograph makes it beautiful to the viewer.


• Controversy - The controversy began with the earliest images "written with light"; Nicéphore Niépce, Louis Daguerre, and others among the very earliest photographers were met with acclaim, but some questioned if their work met the definitions and purposes of art. Clive Bell in his classic essay Art states that only "significant form" can distinguish art from what is not art.


• Facts - There must be some one quality without which a work of art cannot exist; possessing which, in the least degree, no work is altogether worthless. What is this quality? What quality is shared by all objects that provoke our aesthetic emotions? What quality is common to Sta. Sophia and the windows at Chartres, Mexican sculpture, a Persian bowl, Chinese carpets, Giotto's frescoes at Padua, and the masterpieces of Poussin, Piero della Francesca, and Cezanne? Only one answer seems possible - significant form. In each, lines and colors combined in a particular way, certain forms and relations of forms, stir our aesthetic emotions.

The Digital Revolution

• Definition - Digital art is an umbrella term for a range of artistic works and practices that utilize digital technology. Since the 1970s various names have been used to describe what is now called digital art including computer art and multimedia art but digital art is itself placed under the larger umbrella term new media art.


• Influence - The impact of digital technology has transformed traditional activities such as painting, drawing and sculpture, while new forms, such as net art, digital installation art, and virtual reality, have become recognized artistic practices. More generally the term digital artist is used to describe an artist who makes use of digital technologies in the production of art. In an expanded sense, "digital art" is a term applied to contemporary art that uses the methods of mass production or digital media.


• Facts - Digital art can be purely computer-generated (such as fractals and algorithmic art) or taken from other sources, such as a scanned photograph or an image drawn using vector graphics software using a mouse or graphics tablet. Though technically the term may be applied to art done using other media or processes and merely scanned in, it is usually reserved for art that has been non-trivially modified by a computing process; digitized text data and raw audio and video recordings are not usually considered digital art in themselves, but can be part of the larger project of computer art and information art.


• Considerations - Artworks are considered digital painting when created in similar fashion to non-digital paintings but using software on a computer platform and digitally outputting the resulting image as painted on canvas.

• 1. Client Contact - Client contacts Logus Graphics® interested in one or many of the pieces listed above. The client shares general information such as name, phone #, e-mail, etc.


• 2. Information Requirements - Logus Graphics® requests information for the desired piece(s). A questionnaire will be sent through e-mail or printed if necessary.


• 3. First Client Feedback - Client feeds back to us and we evaluate whether the information is sufficient. In case it's incomplete; we will repeat step 2 and then step 3, until the information is clear and substantial.


• 4. Concept Development - The designer will translate the client's requirements into graphics.


• 5. Sketching - Once we have these concepts clear, sketches of the piece's layout will be sent to the client for reviewing.


• 6. Second Client Feedback - Client sends back observations about the design.


• 7. First Adjustments - Designer will set up the design according to the client's observations.


• 8. Third Client Feedback - Client reviews the piece a second time and sends final adjustments to us.


• 9. Last Set Up & Deliver - We will adjust final changes and send the design to the client in a variety of formats for web display or printing reproduction.

• 1. Client Contact - Client contacts Logus Graphics® interested in a branding campaign. The client will share general information with us suchs as name, phone #, e-mail, etc.


• 2. Information Requirements - We will request information for the campaign development such as objectives, scope and budget in a questionnaire that will be sent through email or printed if necessary.


• 3. First Client Feedback - Client feeds back to us and we evaluate whether the information is sufficient. In case it's incomplete; we will repeat step 2 and then step 3, until the information is clear and substantial.


• 4. Market Reasearch - We will investigate the enviroment of the client's business and sumarize conclusions in a Project Brief.


• 5. Porject Brief - The brief is the most important document in the process of planning the campaign because it contains the formula of success (objectives, strenghts, oportunities, threats, solutions, strategies, studies results and other important information).


• 6. Concept Development - The designers will translate the brief results into graphics and design objectively according to the investigation.


• 7. Design Presentation - Once the concepts are clear, we will present the Campaign Proposal. This presentation involves the party: the client, investors, directors, etc.


• 8. Second Client Feedback - Client will send any observations he(she) had made about the reasearch and presentation. In case of disaproval, there's a re-design and we go back to step 5, in case of approval we continue with step 9.


• 9. Campaing Launch - All the pieces designed will be delivered in digital media for their reproduction and presentation, according to the Project Brief.